These days, if you want a memorable catchphrase, you opt for the portmanteau—where two words or names become one (e.g. “brunch”, “chillax”, “Brangelina”). Everybody’s doing it—even health policy wonks (“twindemic”, “tripledemic”) and economists (“stagflation”).
(Don’t yet fully grasp what “stagflation” is? Watch a Johns Hopkins-tenured economics professor here very robustly describe monetary policy, money printing, inflation and the Federal Reserve’s recent moves as he climactically builds up to the “stagflation” part. Appointment television this is not—no wonder they still call economics the ‘dismal science’.)
The other day I had dinner with my daughter, a high school senior, at her favorite restaurant (amazingly, with no phones in hand, only conversation). Inevitably, the topic of colleges came up, and she mentioned one I had never heard of: Stoxbridge where so much of the British upper crust apparently attended. I googled the name later to find out that it was, yes, a portmanteau of the three best Universities in the UK:
The portmanteau has, indeed, a wonderful ability to reduce several things into one catchy word or two, usually to humorous effect.
Stoxbridge. Hmm. My mind drifted a bit to RMail’s latest tech, while waiting for the food to arrive. RMail’s latest tech, which combats today’s sophisticated cybercriminal attacks that cause business-email-compromise-induced mis-wires of client funds to cybercriminal accounts (aka wire fraud) is called PRE-Crime, a portmanteau of pre-empting cyber-crime (i.e., after the hook is in, before the steal).
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So, I’m going to put a stake in the ground and create another new portmanteau term. This one’s all about doing our part to help you think about your cybersecurity, email security, file sharing, and eSignature tech as an inflation (or stagflation) hedge. (Join our upcoming tech stagflation hedge webinar to learn more.)
What if we were to merge Black Friday into Cyber Monday and just have two weeks of great specials all in one? We’ll call it Blaber Fronday (for the urban dictionary, we’ll hope they explain the word pair having roots of Bla-ber Fr-onday as in Bla-ck Fr-iday Cy-ber M-onday).
What do you get on Blaber Fronday?
While Blaber Fronday is a US-inspired shopping discount holiday we’re offering through the end of November, we’ll consider extending it to the UK, considering this was partially inspired by those fine British institutions, Stoxbridge. Have a wonderful holiday weekend!
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