Track Email Opening

Are College Admissions’ “Demonstrated Interest” Criteria like Poking the Bear without Needing to Poke?

Armand here, RPost’s armadillo product evangelist. I’ve been exposed to college admissions season, and with my quantitative mindset, I noticed a new (at least new to me) criteria that feeds into the weighted average admissions models for many schools. They call it “Demonstrated Interest”.

RPost has been granted three additional patents (US Patent numbers 8,224,913; 8,209,389 and 8,161,104) which comprehensively cover systems and methods service providers use to track email opening, delivery or failure using server logs and web beacons – technology novel in 1999 when RPost first filed for the patents, but widely used today.