2020 has taken a toll on all of us in one way or another. For those businesspeople who work from home, the pandemic has greatly exacerbated PowerPoint and zoom fatigue. Countless studies have shown that video conference interaction is not a proper substitute for in-person interaction (though the risks of this still outweigh the rewards), and more video conferences tend to lead to more PowerPoints, which, if done the wrong way, can increase feelings of isolation because screens are taken up with slides like this:
If you happened to watch last night’s presidential debate, you may have thought at least two things: 1) Thank God this is the last one and 2) Does looking directly into the camera to make a statement make people feel more at ease or put off? Obviously not everyone will react the same to this tactic; however, even though consciously deliberate, Joe Biden effectively used the live video interaction to form a relationship and feeling of empathy with millions of Americans. The science behind this is something that everyone working remotely should consider.